Museum of Ceramic Art
2025#Branding
#Transmedia
#Print
The rebrand of the Museum of Ceramic Art centers on a shift from tradition to modern innovation and global perspective. Inspired by the fluid forms and textures of ceramics, the new visual identity is built on a modular curved grid that symbolizes the softness of clay. From raw earth to glazed surfaces, from craftsmanship to digital expression, the brand language captures the transformation between material and time.
Logo
The logo uses a modular typeface based on a soft-edged grid system. The distinctive curved forms extend beyond the logo, serving as dynamic frames throughout the visual identity system.
Posters
The posters incorporate the logo’s curved forms as image frames, showcasing ceramic artists from diverse regions including Europe, the United States, and Asia to reflect the museum’s global perspective.
Application
A series of printed materials were developed to extend the visual language of the brand.
Spatial Mockup
The brand elements create a cohesive system that is legible on large spacial applications to increase brand recognition.
Brochure
The museum brochure is designed to introduce visitors to MCA’s story and exhibitions. The cover, made of kraft paper, was chosen for its raw texture that recalls the tactile surface of ceramics. A portion of the logo is die-cut on the cover, creating a subtle window that offers a glimpse into the content within.
Website
The website design highlights key information about current exhibitions and the event calendar, allowing visitors to easily explore MCA’s ongoing programs and activities.
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